Complex processes, smartly digitalized · since 2001

Your B2B sales deserve more than excel & email!

25 years of commerce experience. Powered by AI.

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Why B2B Leaders partner with us? We solve complex challenges.

Turn complexity into your competitive advantage. With a digital ecosystem engineered for custom customer segments, bespoke pricing structures, and seamless integrations, you make purchasing easier for your clients than ever before.

What you gain? Higher order values through smart cross-selling logic, a drastically shorter sales-cycle time, and a platform that scales with your business — without you having to constantly hire new staff.

Digital Sovereignty Over Vendor Lock-in: As open-source specialists, we build platforms that secure absolute control over your data, integrations, and future development. You invest in a solution that adapts to your business—not the other way around.

Your Advantages:

  • Absolute Data & System Control – Complete ownership over your entire digital ecosystem and data streams.

  • Zero Vendor Lock-in – Total independence from single software providers and licensing traps.

  • Limitless Scalability – Flexible extension capabilities that eliminate artificial platform boundaries.

  • Future-Proof Architecture – A rock-solid technical foundation built for sustainable, long-term growth.

Laptop on an industrial desk displaying a business website with B2B setup options, surrounded by mechanical tools and papers.

B2B Starter-Kit: Build your digital B2B sales channel

Ideal for manufacturers, wholesalers, and B2B companies looking to scale their digital sales channels faster.

Your Advantages at a Glance:

  • Faster Time-to-Market

  • Predictable Costs

  • Ready for Immediate Use

  • Proven Best Practices

  • Flexibly Extensible

  • Reduced Project Risk

Our pre-configured starter kits solve the most common challenges in B2B commerce. Use them as a ready-to-go foundation or expand them flexibly to meet your unique, custom requirements.

Why Now is the Time to Rethink B2B?

The question is no longer whether to digitalize, but how to manage scaling, global expansion and rising buyer demands with the resources you already have. AI is becoming an ultimate enabler.

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More Growth. More Complexity.

More products. More customers. More exceptions. Without automated processes, operational effort grows faster than revenue.

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Expansion Requires Scalability

New markets bring new pricing models, currencies, languages, and business rules. International growth requires a digital infrastructure built for scale.

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More Demand. Same Team.

Finding and retaining skilled employees is becoming increasingly difficult. Automated processes and digital self-services free up your teams to focus on the work that creates real value.

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Customer Expectations Are Rising

B2B buyers expect self-service, real-time information, and seamless digital experiences. Companies that fail to deliver risk losing customers to more digital competitors.

AI is not a future trend. It's already working for your revenue today.

Artificial Intelligence delivers real impact when it is seamlessly embedded into your commerce, data, and business processes—not treated as a standalone tool.

By integrating custom AI solutions and intelligent workflows into your existing system landscape, we transform cutting-edge technology into measurable business outcomes: higher revenue, error-free efficiency, and ultimate scalability.

How we drive your AI transformation:

  • AI-Assisted Development — Accelerating your time-to-market with smart, automated software engineering.

  • AI Innovation Hub — Co-creating custom prototypes tailored to your unique business logic.

  • AI Consulting — Defining your strategic roadmap from implementation to long-term operation.

More proposals. Higher win rates.

Create tailored proposals in seconds instead of hours. AI automatically considers customer history, pricing agreements, and product availability, freeing your sales team from repetitive tasks.

Orchestrate your
headless commerce stack

SHOPin rethinks headless commerce orchestration: an open-source frontend accelerator that unifies commerce, CMS, search and payments behind a single Backend-for-Frontend (BFF). Its architecture rests on four independent layers — Design, Render, Orchestrate and Contracts — designed so that backends, UI or rendering can be swapped separately, without rebuilding everything from scratch.

Built on more than 20 years of e-commerce expertise, it's a proven, production-ready foundation — delivered with the full source code, with no vendor lock-in and no forced updates.

Fast load times, strong accessibility, valid and standards-compliant code: here, quality isn't just promised — it's a link away on the live demo.

Laptop displaying a website with the text "Ready to compose your frontend?" and musical notes on a dark gradient background.
Our problem solvers

Strong Partners. Proven Expertise.

500+ commerce projects. 25+ years of experience. One goal: helping B2B companies grow.

From customer portals and ERP integrations to AI-powered commerce platforms, we help manufacturers, wholesalers, and brands build digital sales channels that scale.

With 100+ specialists at creativestyle and 2,000+ experts across the Smile Group, we combine deep commerce expertise with the delivery power of an international technology group.

Named Agency of the Year 2026, we don't just build platforms — we create digital commerce ecosystems that drive revenue.

Market Leaders Trust Us

The first choice for over 25 years.

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logo american dental
Laptop displaying "E-Commerce Replatforming" guide, with a book of the same design beside it on a wooden table.

Risk-Free Replatforming: When Is the Right Time to Switch?

Migration doesn’t have to be a leap into the unknown. Our e-book shows you how to evaluate technical risks, rising operating costs, and hidden Total Cost of Ownership (TCO) to determine the perfect time for a replatforming. This way, your budget goes back into growth, innovation, and customer experiences—instead of maintenance and technical debt.

The technology that fits your business — not the other way around.

We choose the most cost-effective platform for you. One that covers your requirements natively and integrates seamlessly into your existing system landscape of ERP, CRM and PIM. You only invest in what truly brings you value.

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Enterprise B2B Commerce

Stop struggling with rigid shop systems. Shopware Enterprise gives you the out-of-the-box power to automate complex price lists, multi-shop setups, and B2B workflows tailored exactly to your logic.

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Centralized Product Data

Say goodbye to chaotic spreadsheets. We implement Akeneo PIM to give you total control over your catalog, making complex product data cross-channel, multilingual, and 100% accurate.

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Composable & Headless

Break free from vendor lock-in. With commercetools, we build a flexible, cloud-native API ecosystem that adapts to your strategy, giving you ultimate freedom to innovate fast.

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Global Market Leadership

For companies looking to scale beyond international borders. With Magento, we build high-performance commerce platforms engineered for complex B2B processes, global rollouts, and high transaction volumes—flexible, scalable, and future-proof.

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Unified Data Platform

Manage product data (PIM), digital assets (DAM), and customer portals (DXP) in a single source of truth. With Pimcore, we ensure absolute data consistency, streamlined workflows, and seamless customer experiences across all channels.

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Tailored Custom Software

When standard e-commerce platforms hit a structural wall, we build what you actually need. Our Symfony experts craft tailored portals and business logic unique to your operations.

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Results, not promises.

We look back on hundreds of successful e-commerce projects. If you want to know how we've solved real problems, take a look at our cases or talk to us directly.

Praxisdienst

Praxisdienst is a leading German online supplier of practice supplies and medical devices. It serves doctors, therapists, and clinics with extensive product range, fast service, and smart features like reorder reminders.

  • Migrating established shop into entirely new system

  • Transferring numerous complex custom features

  • Preserving original look for intuitive navigation

  • Managing extensive migration and ERP integration

Shop Usability Award Nominated Badge

Einhell

We’ve long enhanced Einhell’s global B2B commerce platform. By expanding this leading tool manufacturer's systems, we ensure efficient and transparent international distribution for their innovative home and garden solutions.

  • Time-consuming and manual processing of B2B orders

  • Re-ordering of products and information on stock and current prices only by the internal sales team

  • Trained personnel are necessary for advice on spare parts

Einhell mobile e-commerce interface displaying the TE-CR 18 Li cordless radio product page

Betzold

Betzold is the market leader in equipment for schools and kindergartens. Top marks are also awarded for the efficient headless frontend.

  • Unified B2B and B2C segments on one platform

  • Over 20,000 products requiring strong structure and usability

  • Outdated technology replaced due to poor performance

Betzold mobile e-commerce interface displaying a product listing for primary school mathematics educational materials, featuring "Zahlenraum bis 20" sets and magnetic number lines
Shop usability award

Skip the guesswork. Level up your B2B game.

Handpicked reports, e-books, and straight-to-the-point insights to help you make smart, data-backed moves.

Benedikt, Director Partnership and Growth

Ready to Unlock More Growth from Your B2B Sales?

Let's identify where revenue, efficiency, and customer experience are being held back — and how digital commerce, automation, and AI can help you scale.

30 minutes. No obligations. Just actionable ideas for your business.

Benedikt Merl

Director Partnerships & Growth