The first choice for over 25 years.
Your B2B sales deserve more than excel & email!
25 years of commerce experience. Powered by AI.
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Why B2B Leaders partner with us? We solve complex challenges.
Turn complexity into your competitive advantage. With a digital ecosystem engineered for custom customer segments, bespoke pricing structures, and seamless integrations, you make purchasing easier for your clients than ever before.
What you gain? Higher order values through smart cross-selling logic, a drastically shorter sales-cycle time, and a platform that scales with your business — without you having to constantly hire new staff.
Digital Sovereignty Over Vendor Lock-in: As open-source specialists, we build platforms that secure absolute control over your data, integrations, and future development. You invest in a solution that adapts to your business—not the other way around.
Your Advantages:
Absolute Data & System Control – Complete ownership over your entire digital ecosystem and data streams.
Zero Vendor Lock-in – Total independence from single software providers and licensing traps.
Limitless Scalability – Flexible extension capabilities that eliminate artificial platform boundaries.
Future-Proof Architecture – A rock-solid technical foundation built for sustainable, long-term growth.
Manual workflows — from mapping individual framework contracts to processing complex custom orders—create massive administrative overhead and costly errors as your business scales.
We fully automate your core B2B workflows within the platform. Orders, customer-specific pricing, and system data sync seamlessly in real time, allowing your business to grow without expanding your headcount.
Shipment tracking, invoice duplicates, or simple stock enquiries clog up your support channels, causing long response times and an overloaded team.
We implement intuitive self-service features on your platform. Your customers find answers and documents in seconds, freeing your team for high-value consulting.
Scattered product data across PIM, ERP, and media files leads to incomplete information, wrong purchases, and high return rates.
We bundle your product data into a single source of truth. Your customers get error-free, in-depth technical specifications and smart filters that drastically reduce returns and build trust.
Rigid isolated solutions and media breaks require duplicate data maintenance and slow down your entire digital infrastructure.
We build a seamless API architecture that lets your ERP, CRM, and logistics talk to each other in real time, making your digital platform the heart of your system landscape.
Legacy or rigid architectures block internationalization, multi-shop strategies, or new business models, forcing you to reinvent the wheel with every change.
We implement a modular architecture that grows flexibly with your ambitions, ensuring unlimited agility and a fast time-to-market.
You’re sitting on massive amounts of data from ERP, CRM, and web analytics—but none of it clearly tells your sales or management teams what to do next. Decisions are still made on gut feeling, and hidden cross-selling or churn risks remain undetected.
Give your data direction. We connect customer behavior, purchasing history, and business goals into unified dashboards. No vanity metrics, just actionable insights that show your sales team exactly where to optimize, what to prioritize, and how to increase customer lifetime value.
The new generation of B2B procurement managers will abandon you if buying from you feels like a chore. While you are still optimizing internal workflows, competitors are picking up your frustrated customers with slick, self-explanatory portals that make complex corporate ordering as easy as private shopping.
We build a digital flagship store that locks in client loyalty and turns purchasing into a competitive advantage. By eliminating friction, such as tedious request loops or confusing configurations, we ensure your platform becomes the preferred, effortless choice for your corporate clients, safeguarding your market share.
You are fully aware that your outdated software is blocking your company's future. Yet, the fear of a chaotic, runaway IT project keeps you frozen. The risk of system downtime, lost customer data, and exploding consultant fees makes staying on your old system look like the safer choice—even though it’s quietly strangling your growth.
We take the anxiety out of changing your software. Through a proven, step-by-step transition, we modernize your systems quietly in the background while your daily business keeps running as usual. You get a future-proof platform with absolute budget predictability and zero risk to your ongoing operations.
B2B Starter-Kit: Build your digital B2B sales channel
Ideal for manufacturers, wholesalers, and B2B companies looking to scale their digital sales channels faster.
Your Advantages at a Glance:
Faster Time-to-Market
Predictable Costs
Ready for Immediate Use
Proven Best Practices
Flexibly Extensible
Reduced Project Risk
Our pre-configured starter kits solve the most common challenges in B2B commerce. Use them as a ready-to-go foundation or expand them flexibly to meet your unique, custom requirements.
Why Now is the Time to Rethink B2B?
The question is no longer whether to digitalize, but how to manage scaling, global expansion and rising buyer demands with the resources you already have. AI is becoming an ultimate enabler.
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More Growth. More Complexity.
More products. More customers. More exceptions. Without automated processes, operational effort grows faster than revenue.
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Expansion Requires Scalability
New markets bring new pricing models, currencies, languages, and business rules. International growth requires a digital infrastructure built for scale.
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More Demand. Same Team.
Finding and retaining skilled employees is becoming increasingly difficult. Automated processes and digital self-services free up your teams to focus on the work that creates real value.
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Customer Expectations Are Rising
B2B buyers expect self-service, real-time information, and seamless digital experiences. Companies that fail to deliver risk losing customers to more digital competitors.
AI is not a future trend. It's already working for your revenue today.
Artificial Intelligence delivers real impact when it is seamlessly embedded into your commerce, data, and business processes—not treated as a standalone tool.
By integrating custom AI solutions and intelligent workflows into your existing system landscape, we transform cutting-edge technology into measurable business outcomes: higher revenue, error-free efficiency, and ultimate scalability.
How we drive your AI transformation:
AI-Assisted Development — Accelerating your time-to-market with smart, automated software engineering.
AI Innovation Hub — Co-creating custom prototypes tailored to your unique business logic.
AI Consulting — Defining your strategic roadmap from implementation to long-term operation.
More proposals. Higher win rates.
Create tailored proposals in seconds instead of hours. AI automatically considers customer history, pricing agreements, and product availability, freeing your sales team from repetitive tasks.
Increase revenue per customer.
Intelligent recommendations drive larger order values and higher repeat purchases. AI identifies relevant products, cross-selling opportunities, and complementary items in real time.
Turn company knowledge into instant answers.
Whether it's product documentation, manuals, specifications, or FAQs, AI finds the right information in seconds and delivers accurate answers for customers, sales teams, and service agents.
Faster responses. Less manual effort.
AI assistants handle routine inquiries automatically and around the clock. Your team gains more time to focus on complex cases and high-value customer interactions.
Sell more. Spend less time searching.
From next-best-offer recommendations and customer potential analysis to churn prediction signals, AI provides your sales teams with actionable insights exactly when they need them.
Reduce maintenance effort. Expand your reach.
AI creates, translates, and optimizes product information automatically—ensuring consistent, SEO-friendly content across every market and language you serve.
Orchestrate your
headless commerce stack
SHOPin rethinks headless commerce orchestration: an open-source frontend accelerator that unifies commerce, CMS, search and payments behind a single Backend-for-Frontend (BFF). Its architecture rests on four independent layers — Design, Render, Orchestrate and Contracts — designed so that backends, UI or rendering can be swapped separately, without rebuilding everything from scratch.
Built on more than 20 years of e-commerce expertise, it's a proven, production-ready foundation — delivered with the full source code, with no vendor lock-in and no forced updates.
Fast load times, strong accessibility, valid and standards-compliant code: here, quality isn't just promised — it's a link away on the live demo.
Strong Partners. Proven Expertise.
500+ commerce projects. 25+ years of experience. One goal: helping B2B companies grow.
From customer portals and ERP integrations to AI-powered commerce platforms, we help manufacturers, wholesalers, and brands build digital sales channels that scale.
With 100+ specialists at creativestyle and 2,000+ experts across the Smile Group, we combine deep commerce expertise with the delivery power of an international technology group.
Named Agency of the Year 2026, we don't just build platforms — we create digital commerce ecosystems that drive revenue.
Risk-Free Replatforming: When Is the Right Time to Switch?
Migration doesn’t have to be a leap into the unknown. Our e-book shows you how to evaluate technical risks, rising operating costs, and hidden Total Cost of Ownership (TCO) to determine the perfect time for a replatforming. This way, your budget goes back into growth, innovation, and customer experiences—instead of maintenance and technical debt.
The technology that fits your business — not the other way around.
We choose the most cost-effective platform for you. One that covers your requirements natively and integrates seamlessly into your existing system landscape of ERP, CRM and PIM. You only invest in what truly brings you value.
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Enterprise B2B Commerce
Stop struggling with rigid shop systems. Shopware Enterprise gives you the out-of-the-box power to automate complex price lists, multi-shop setups, and B2B workflows tailored exactly to your logic.
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Centralized Product Data
Say goodbye to chaotic spreadsheets. We implement Akeneo PIM to give you total control over your catalog, making complex product data cross-channel, multilingual, and 100% accurate.
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Composable & Headless
Break free from vendor lock-in. With commercetools, we build a flexible, cloud-native API ecosystem that adapts to your strategy, giving you ultimate freedom to innovate fast.
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Global Market Leadership
For companies looking to scale beyond international borders. With Magento, we build high-performance commerce platforms engineered for complex B2B processes, global rollouts, and high transaction volumes—flexible, scalable, and future-proof.
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Unified Data Platform
Manage product data (PIM), digital assets (DAM), and customer portals (DXP) in a single source of truth. With Pimcore, we ensure absolute data consistency, streamlined workflows, and seamless customer experiences across all channels.
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Tailored Custom Software
When standard e-commerce platforms hit a structural wall, we build what you actually need. Our Symfony experts craft tailored portals and business logic unique to your operations.
Praxisdienst
Praxisdienst is a leading German online supplier of practice supplies and medical devices. It serves doctors, therapists, and clinics with extensive product range, fast service, and smart features like reorder reminders.
Migrating established shop into entirely new system
Transferring numerous complex custom features
Preserving original look for intuitive navigation
Managing extensive migration and ERP integration
Successful migration without losing user functionality
Maintained loyalty through familiar interface design
Modernized infrastructure handling complex ERP workflows
Einhell
We’ve long enhanced Einhell’s global B2B commerce platform. By expanding this leading tool manufacturer's systems, we ensure efficient and transparent international distribution for their innovative home and garden solutions.
Time-consuming and manual processing of B2B orders
Re-ordering of products and information on stock and current prices only by the internal sales team
Trained personnel are necessary for advice on spare parts
Automated order recording and processing via a connection to Microsoft reduces the workload for staff
Retailers can view their customer-specific prices and current stocks themselves at any time in the B2B portal
Introduction of self-service for spare parts orders
Betzold
Betzold is the market leader in equipment for schools and kindergartens. Top marks are also awarded for the efficient headless frontend.
Unified B2B and B2C segments on one platform
Over 20,000 products requiring strong structure and usability
Outdated technology replaced due to poor performance
Relaunch on modern headless architecture for flexibility and speed
Winner of the 2023 Shop Usability Award
+21% revenue growth after relaunch
Significantly improved user experience, especially on mobile
Skip the guesswork. Level up your B2B game.
Handpicked reports, e-books, and straight-to-the-point insights to help you make smart, data-backed moves.
Ready to Unlock More Growth from Your B2B Sales?
Let's identify where revenue, efficiency, and customer experience are being held back — and how digital commerce, automation, and AI can help you scale.
30 minutes. No obligations. Just actionable ideas for your business.
Benedikt Merl
Director Partnerships & Growth