Turn B2B Complexity Into Competitive Advantage

B2B isn’t linear. Pricing rules, customer-specific catalogs, approvals, and ERP logic define digital customer interactions.
We turn this complexity into a robust digital commerce platform that supports sales and customer service, not slows them down.

B2B starter kit concept with modular platform elements

It Doesn’t Have to be Complicated

Meet our B2B starter kits. We offer rapid deployment packages that will enable you to build and launch lean and fast B2B sales and customer service platforms within a few weeks. Don’t get lost in complexity, but start to gather real-world results and client feedback now.

Tiered pricing B2B example visual with pricing structure

Unable to Digitalize Your Customer Interactions?

B2B sales are complex - customer-specific pricing, assortments, and conditions aren’t built for standard shops. If these rules live in spreadsheets or emails, scaling breaks fast.

We translate real B2B logic into digital platforms: tiered pricing, customer-specific catalogs, and structured ordering flows - built to match how you actually sell.

B2B self-service portal for recurring customer requests

Are Recurring Requests Wasting Internal Resources?

Order history, spare parts, returns, RMAs - handled manually, these processes are expensive and slow.
We build self-service portals that give customers control over recurring tasks, reduce support workload, and improve the overall customer experience.

Visual for product data efficiency and B2B PIM integration

Is Messy Product Data Killing Efficiency?

Incomplete, outdated, or duplicated product information kills efficiency - especially in B2B.
We implement and integrate PIM systems to centrally manage product data, assets, and specifications - and distribute them reliably across shops, catalogs, sales teams, and channels.

Product configurator and advisor visual for complex B2B offerings

Are Complex Products Slowing Down Your Sales?

When products need explanation, static catalogs and PDFs don’t scale.
We build digital product advisors and configurators that guide customers to the right solution - while reducing manual pre-sales effort for your sales teams.
From proven solutions like Combeenation to fully custom tools, seamlessly integrated with your PIM and ERP.

CRM integration visual for capturing and routing B2B leads

Are Leads Falling Through The Cracks?

Without a connected CRM, customer data lives in silos.
We integrate your CRM seamlessly into your website or shop so leads are captured, enriched, and routed correctly - creating a single source of truth for all teams.

Marketing automation flow visual for accelerating B2B follow-ups

Are Follow-Ups too Slow to Scale?

Manual follow-ups don’t scale.
With marketing automation, we help you re-engage leads, recover abandoned carts, and segment customers based on real behavior - faster, smarter, and more relevant.

Integrated knowledge base interface displayed on tablet and laptop screen

Is Critical Knowledge Scattered Across Teams?

We build integrated knowledge bases that connect seamlessly with your website or intranet.
This allows teams across departments to contribute, maintain, and share knowledge - without touching the CMS or creating bottlenecks.

Technical Implementation and Integration

Choosing the right software is almost as important as choosing the right implementation partner. We rely on a selected arsenal of market-leading open source solutions for the technical implementation of B2B projects. This approach helps us to select the most economical platform for each project in order to fulfil the majority of requirements from the native range of functions. Of course, we also take care of the seamless integration into the existing system environment of merchandise management, CRM, PIM and other systems.

Shopware
Akeneo
commercetools
Magento
Adobe Commerce
Sylius
Shopify Plus
Shopware
Akeneo
commercetools
Magento
Adobe Commerce
Sylius
Shopify Plus
Shopware
Akeneo
commercetools
Magento
Adobe Commerce
Sylius
Shopify Plus

FAQ

Start with an MVP focused on one high-impact use case: repeat orders, self-service, or quoting. You’ll get measurable wins fast—less manual work, faster order cycles, higher conversion from existing accounts.

Benedikt, Director Partnership and Growth

Would You Like to Talk About Your Project?

With our creative approach, we support our clients' success. Feel free to contact us!

Benedikt Merl

Director Partnerships & Growth