Who is Headless for?
Headless is made for brands that want to move fast, scale easily, and craft unique experiences across multiple channels.
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Growing brands hitting platform limits
If your current system can’t keep up with new channels, markets, or features, headless gives you room to expand.
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Teams that want faster releases
If experiments take weeks instead of days, decoupling frontend and backend speeds everything up.
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Enterprises with strong tech partners
Organizations with experienced development teams or architecture partners that can handle integrations, APIs, and scalable cloud setups.
Who is Headless not for?
If you’re just starting out, need quick results, or prefer all-in-one simplicity, Headless can wait - your business will tell you when it’s time.
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Shops with simple requirements
If your shop runs on a single market, few products, and standard integrations, a classic platform setup is often more efficient.
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Teams without technical capacity
Headless requires API knowledge, coordination between frontend and backend, and ongoing maintenance - it’s not ideal without dedicated dev capacity.
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Projects with very tight budgets or deadlines
Headless setups pay off long-term, but they need upfront investment in architecture and development - for short-term goals, monolithic systems are faster to launch.
Our Headless Commerce Frontend Accelerator
Building headless frontends from scratch takes ages and is expensive. ShopIn is our frontend accelerator for crafting unique headless frontends on a strong existing foundation. React or Vue.js, connected to any commerce platform, ShopIn is ready to kickstart your headless commerce project.
Our Headless Commerce Projects
FAQ
Teams specialize: backend team manage data and 3rd party API integrations, while frontend team focus on the user experience. Their primary point of collaboration is defining the API contract, which acts as the official agreement on how data will be shared.
Yes, you can scale only the specific components experiencing high traffic, such as the storefront. This ensures high performance while optimizing infrastructure costs.
Because the system is modular, you can update or replace individual services one at a time. This allows you to modernize your tech stack without a total system overhaul.
Headless removes the need for “all-in-one” releases, so a frontend update doesn’t require a full system reboot or backend involvement. This limits the scope of changes, making updates simpler and less likely to cause system-wide issues.
Yes, it gives you the flexibility to choose the best specific tools-like the best search engine or payment processor-and connect them via APIs.
The focus shifts from watching a single “all-in-one” server to tracking how information moves between different tools. Instead of just knowing if the site is up or down, you monitor the digital “handshakes” between your storefront and your services to ensure the customer journey remains seamless from start to finish.
By use an additive evolution strategy, where new data fields are added without changing existing ones to ensure backward compatibility. When a feature must be removed, a deprecation policy provides a transition window, allowing frontend consumers to migrate to the new interface before the old one is retired.