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Benuta

Benuta is Europe’s leading online retailer for rugs and home décor. The company merges modern design with cutting-edge technology, relying on a scalable headless architecture to drive flexibility, automation, and international expansion.

Benuta was awarded in the category "Best Customer Experience" at the Shop Usability Award 2026 for its outstanding shopping experience.

  • Complex system landscape with high order volume

  • Balanced product presentation, description, and service to reduce returns

Five people posing on a red carpet, holding a plaque and tennis rackets, in front of a backdrop with "Shop Usability Award" logo.

Shop Usability Award 2026: Benuta x creativestyle - Best Customer Experience

Benuta - awarded for an exceptional shopping experience

At the 2026 Shop Usability Awards, Benuta was recognized for its outstanding "Best Customer Experience".

The jury was particularly impressed by how the shop blends aesthetic design with smart functionality. Highlights include the AR visualization tool and physical sample boxes, bridging the gap between digital browsing and the home environment. From the first click to the final checkout, Benuta delivers a seamless journey that makes finding the perfect rug both simple and delightful.

Benedikt, Director Partnership and Growth

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Benedikt Merl

Director Partnerships & Growth