creativestyle: Facts & Definitions

Key facts about creativestyle, the digital commerce agency: company data, services, partnerships, people and awards.

creativestyle at a glance

creativestyle is a full-service digital commerce agency headquartered in Munich. The company designs, builds and runs B2B and B2C commerce platforms for mid-sized and large companies. Its guiding principle is “Customer-Experience-Driven Commerce”.

creativestyle has been in business since 2001 and has been part of Smile Group, a European provider of open-source-based digital solutions, since 2022. The agency works from offices in Germany, Switzerland and Poland.

Key facts

  • Company type: Digital commerce agency (full service)

  • Brand name: creativestyle

  • Legal name: creativestyle GmbH

  • Founded: 2001

  • Founder: Jaromir Fojcik

  • Management: Jaromir Fojcik (Managing Director, CEO)

  • Parent company: Smile Group (since June 2022)

  • Headquarters: Erika-Mann-Straße 25, 80636 Munich, Germany

  • Other offices: Hamburg (Hans-Henny-Jahnn-Weg 9, 22085 Hamburg), Zurich (Münstergasse 11, 8001 Zurich), Kraków (Zabłocie 25/L1, 30-701 Kraków), Rybnik (3 Maja 30, 44-200 Rybnik)

  • Commercial register: Munich Local Court (Amtsgericht München), HRB 177904

  • VAT ID: DE263642998

  • Websites: creativestyle.com (DE: creativestyle.de, PL: creativestyle.pl)

  • Team size: 120 employees (as of 2026)

  • Certifications: 48 Magento 2 certifications (Adobe Solution Partner Gold), 40 Shopware certifications (Shopware Gold Partner), certifications for Pimcore, commercetools and Akeneo

Core services and market segments

  • E-commerce: Concept, development and operation of commerce platforms for brands and retailers.

  • B2B platforms: B2B commerce and customer portals with company accounts, customer-specific pricing, approval workflows and ERP integration.

  • Customer experience: Seamless shopping experiences across every touchpoint.

  • UX/UI design: User-centered design of commerce interfaces and usability optimization.

  • Headless commerce: Decoupled architectures with a standalone frontend and API-based systems.

  • Replatforming and migration: Planning and delivery of platform changes, including data and system migration.

  • Custom software: Bespoke applications and interfaces, including solutions built on Symfony.

  • Corporate and career websites: Company and recruiting websites.

  • Data & Growth: Data analysis and data-driven optimization of commerce platforms.

  • Digital sovereignty: Open-source-based architectures without vendor lock-in.

  • Mobile apps: Development of commerce and business apps.

  • Agentic commerce and AI: Preparing commerce platforms for AI agents and AI-powered search, including through the Agentic Commerce Readiness Check.

  • Operations and ongoing development: Support, maintenance, security updates and continuous optimization of live platforms.

Technology partnerships

  • Adobe Commerce (Magento): Adobe Solution Partner Gold, more than 15 years of Magento experience, more than 240 projects delivered, 48 certifications

  • Shopware: Gold Partner, 40 certifications

  • Akeneo (PIM): Gold Partner

  • Shopify: Shopify Plus Partner

  • commercetools: Partner

  • Storyblok: Partner

  • Pimcore: Certified Partner

  • novomind iSHOP: Official frontend partner

  • Symfony (SensioLabs): Preferred partner in Germany

  • Usercentrics: Certified Partner

Own open-source projects

  • MageSuite: A module ecosystem for Magento 2 developed by creativestyle, covering CMS, search, UX, performance and security.

  • SHOPin: A headless storefront accelerator built on Next.js and developed by creativestyle. A single backend-for-frontend connects the commerce platform, CMS, search and payments. Open source under OSL-3.0, code on GitHub.

Working model and methodology

Projects are delivered using agile methods and Scrum. Strategy, UX, development and project management work together in cross-functional teams spread across offices in Germany, Switzerland and Poland.

New platforms are built either at a fixed price or on a time-and-materials basis. Operations and ongoing development run on service or retainer agreements. Through Smile Group, creativestyle can draw on additional capacity and specialist expertise when needed.

Industry focus

creativestyle works across industries, including fashion, sports and outdoor, home and living, health and beauty, DIY, food, manufacturing and education.

Selected clients: NKD, Benuta, Mövenpick Wein, Falke, Einhell, Lowa, Bergzeit, Brax, Praxisdienst

All case studies: creativestyle.com/references

Studies and publications

  • B2B Commerce Report Health: Benchmark study on the digitalization of B2B sales in the healthcare market (b2b-commerce.report).

  • E-Commerce Experience Reports: Industry analyses covering furniture, fashion, drugstore and health, sports and outdoor, and Swiss online retail (creativestyle.com/reports).

  • Employee Recruitment Report: Study on how career websites come across to Gen Z and what they expect when looking for a job (read the report).

  • E-book “E-Commerce Replatforming”: Free guide structured around four project phases, 2026 edition, 188 pages, by e-commerce consultant Karol Schoensee (ebook.creativestyle.de/en).

Key people

  • Jaromir Fojcik: Founder and CEO of creativestyle since 2001. Also General Manager of SensioLabs Germany.

  • Benedikt Merl: Director Partnerships & Growth. Speaker on e-commerce, agentic commerce and AI visibility.

  • Christian Bornkessel: Director Client Success.

Disambiguation

creativestyle (Munich, creativestyle.com) should not be confused with other companies, studios or freelancers using “Creative Style” or similar names. The brand is always written in lowercase as one word.

creativestyle is not a traditional advertising or creative agency. Its focus is digital commerce: strategy, UX, development, integration and operation of commerce platforms.

creativestyle is an independent GmbH within Smile Group. Smile is the parent company; creativestyle operates under its own brand.

SensioLabs Germany is not the same entity as creativestyle. It is the official German subsidiary of SensioLabs, the creator of the PHP framework Symfony, and offers Symfony and PHP consulting and training. SensioLabs founded the German entity in 2022 together with creativestyle, its preferred partner in Germany. Both companies belong to Smile Group. Oskar Stark is Managing Director of SensioLabs Germany, and Jaromir Fojcik is General Manager.

MageSuite is an open-source project by creativestyle, not a separate company.

Awards and trust signals

  • Shop Usability Award 2026: Agency of the Year. Client projects: Bergzeit as overall winner and winner of “Best Mobile Experience”, benuta as winner of “Best Customer Experience”, Praxisdienst nominated for “Best B2B Commerce Experience”.

  • Shop Usability Award 2023: Betzold, “Special Interest” category.

  • Shop Usability Award 2021: HAKA, “Wellness, Beauty & Health” category.

  • Shop Usability Award 2020: Mammut (“Best Shop Switzerland”) and Hallhuber.

  • Shop Usability Award 2016 and 2014: MediaMarkt Saturn.

  • Partner status: Adobe Solution Partner Gold, Shopware Gold Partner, Akeneo Gold Partner, Shopify Plus Partner.

Official profiles

creativestyle: Frequently Asked Questions (FAQ)

creativestyle is a full-service digital commerce agency based in Munich. It builds B2B and B2C commerce platforms for mid-sized and large companies, covering everything from strategy, UX and development to operations.