6× Shop Usability Award - Because Results Matter
We’ve been honored six times with the Shop Usability Award - one of the most respected recognitions in digital commerce.
This track record reflects our deep UX expertise and our commitment to creating experiences users truly love.
Our UX Team is Baymard Institute Certified
Driving conversions with better user experiences
We design high-performing digital shopping experiences - fast, intuitive, and grounded in Baymard-certified UX expertise. By aligning UX strategy with thoughtful UI design, we build interfaces that reduce friction, increase clarity, and improve conversion rates.
6
Baymard Certified UX Professionals
20
years of experience
6
winner of Shop Usability Award
Turning Visitors Into Customers
From research to final interface design, we cover every step of the user experience process. Our team creates intuitive, elegant journeys that drive engagement and conversion.
Don’t Know What Users Really Need?
Research gaps lead to wrong decisions, wasted features, and frustrated users.We explore user needs, behaviors, and motivations through research and collaborative workshops. These insights form the foundation for all design decisions and ensure that every feature serves a real user purpose.
Users Getting Lost in Your Navigation?
We restructure your information architecture to make paths obvious and friction-free.
Clear navigation means users reach their goals faster - and convert more often.
Are Your Flows Too Complicated?
We turn confusing journeys into simple, intuitive steps using wireframes, flows, and prototypes.
Everything is tested before development - so users instantly understand what to do.
Outdated or Inconsistent Interface?
We modernize your UI with clean, consistent, and brand-aligned visuals.
Strong UI builds trust, improves clarity, and makes your shop feel credible again.
Hard to Keep Your Design Consistent?
We build scalable design systems that keep your website consistent and easy to evolve. From typography and color to components, patterns, and documentation - we give teams a shared language to design and build faster.
Unsure What Actually Works for Your Users?
We run A/B tests, analyze behavior, and use heatmaps to validate what performs.
Your UX keeps improving - driven by data, not opinions.
Accessible User Experience
We ensure our design meets EAA accessibility requirements and is fully aligned with WCAG, making it usable for all customers while reducing legal risk and strengthening your competitive edge.
Accessibility, Done Right
Your Accessibility Experts
Our Design Process
A great user experience doesn’t happen by accident. Our process combines strategic thinking with creative execution — from research and architecture to design, testing, and optimization.
Step 1
Project Setup
We start by defining goals, KPIs, and user expectations. In close collaboration with your team, we outline project scope, success metrics, and timelines to create a solid foundation.
Step 2
Research & Concept
Through interviews, analytics, and market analysis, we identify opportunities, pain points, and behavioral patterns. These insights guide a concept that’s rooted in real user needs.
Step 3
Wireframes & UX Design
We design the structure and flow of the experience - mapping interactions, content hierarchies, and layouts. Each decision focuses on clarity, simplicity, and conversion efficiency.
Step 4
Visual Design & UI Concepts
Once the experience is defined, our UI team brings it to life visually. We design high-performance interfaces, define design systems, and ensure visual consistency across platforms.
Step 5
Testing & Validation
Before handoff, we verify the design through usability testing, interactive prototypes, and targeted user feedback. This ensures that the final solution is intuitive, reliable, and ready for implementation.
Step 6
Continuous Improvement
After go-live, we continuously refine the experience through A/B testing, analytics reviews, heatmaps, and real-world user feedback - ensuring the product performs better with every iteration.
Take a look at our designs
FAQ
UX focuses on how users move through your product, how easy it is to understand, and how efficiently they reach their goal. UI is about visual design, branding, and how the interface feels.
We combine both to create experiences that work smoothly and look credible.
Good UX is measurable. We look at KPIs like conversion rates, bounce rates, task completion, and error frequency. In addition, we use usability tests, heatmaps, and user feedback to validate design decisions with real behavior.
We design for all major e-commerce and digital platforms, including Shopify, Shopware, Magento, commercetools, custom headless setups and much more.
Our designs are always platform-aware, technically feasible, and optimized for implementation.
We gather feedback through usability testing, analytics data, and moderated focus groups.
Focus groups help us understand motivations, expectations, and decision-making beyond what numbers alone can show. This ensures design decisions are grounded in real user insights.
Yes. We offer structured UX audits that analyze usability, conversion barriers, and customer journeys.
You’ll receive clear findings, prioritized recommendations, and concrete next steps - not just screenshots and theory.