Your UX Is Killing Sales

Not sure what real UX/UI best practices look like?
That’s exactly why users drop off.

Good UX doesn’t happen by accident. Through research, clear structure, and thoughtful UI design, we create interfaces users understand - and online shops that convert better.

Creativestyle team at the Shop Usability Award gala celebrating the win with Betzold

6× Shop Usability Award - Because Results Matter

We’ve been honored six times with the Shop Usability Award - one of the most respected recognitions in digital commerce.
This track record reflects our deep UX expertise and our commitment to creating experiences users truly love.

Our UX Team is Baymard Institute Certified

Mateusz, Design Team Lead

Certifications:

Baymard Institute Tier 2: UX Professional

Mateusz
Design Team Lead
Michał, UI / UX Designer

Certifications:

Baymard Institute Tier 2: UX Professional

Michał
UI / UX Designer
Marcin, UI / UX Designer

Certifications:

Baymard Institute Tier 2: UX Professional

Marcin
UI / UX Designer
Magdalena, Graphic Designer
Magdalena
Graphic Designer
Selma, Project Manager

Certifications:

Manager Conversion Optimization

Baymard Institute Tier 2: UX Professional

Professional Scrum Master I

Professional Scrum Product Owner I

Selma
Project Manager
Christian, Director of Client Success

Certifications:

Baymard Institute Tier 2: UX Professional

Specialist eCommerce Optimization

Specialist Landing Page Optimization

Christian
Director of Client Success
Hüseyin, Project Manager

Certifications:

Baymard Institute Tier 2: UX Professional

Hüseyin
Project Manager

Driving conversions with better user experiences

We design high-performing digital shopping experiences - fast, intuitive, and grounded in Baymard-certified UX expertise. By aligning UX strategy with thoughtful UI design, we build interfaces that reduce friction, increase clarity, and improve conversion rates.

6

Baymard Certified UX Professionals

20

years of experience

6

winner of Shop Usability Award

Baymard UX Professional Certification

Turning Visitors Into Customers

From research to final interface design, we cover every step of the user experience process. Our team creates intuitive, elegant journeys that drive engagement and conversion.

UX workshop with team analyzing user needs on whiteboard

Don’t Know What Users Really Need?

Research gaps lead to wrong decisions, wasted features, and frustrated users.We explore user needs, behaviors, and motivations through research and collaborative workshops. These insights form the foundation for all design decisions and ensure that every feature serves a real user purpose.

Designer working on information architecture and user navigation on laptop

Users Getting Lost in Your Navigation?

We restructure your information architecture to make paths obvious and friction-free.
Clear navigation means users reach their goals faster - and convert more often.

UX team reviewing complex interface structures during workshop

Are Your Flows Too Complicated?

We turn confusing journeys into simple, intuitive steps using wireframes, flows, and prototypes.
Everything is tested before development - so users instantly understand what to do.

Designer reviewing interface layouts on dual-monitor workstation

Outdated or Inconsistent Interface?

We modernize your UI with clean, consistent, and brand-aligned visuals.
Strong UI builds trust, improves clarity, and makes your shop feel credible again.

Design system and interface consistency work on desktop

Hard to Keep Your Design Consistent?

We build scalable design systems that keep your website consistent and easy to evolve. From typography and color to components, patterns, and documentation - we give teams a shared language to design and build faster.

A/B testing session with UX team analyzing interface variations on screen

Unsure What Actually Works for Your Users?

We run A/B tests, analyze behavior, and use heatmaps to validate what performs.
Your UX keeps improving - driven by data, not opinions.

W3C WCAG logo

Accessible User Experience

We ensure our design meets EAA accessibility requirements and is fully aligned with WCAG, making it usable for all customers while reducing legal risk and strengthening your competitive edge.

Accessibility, Done Right

Hands-on workshops. Real insights. Better digital experiences. Our QA Workshops 2026 included sessions with a blind user - Mr Piotr Tarasiewicz, helping our team level up across testing, delivery and accessibility.
Accessibility specialists team portrait

Hands-on accessibility workshop

Accessibility audit and compliance workshop session

Team training on digital accessibility

Speaker presenting accessibility insights during workshop session

Real accessibility insights from a blind user

Your Accessibility Experts

Joanna, QA Engineer

Certifications:

Certified Tester Foundation Level

Joanna
QA Engineer
Agnieszka, QA Engineer

Certifications:

Certified Tester Foundation Level

Agnieszka
QA Engineer
Patrycja, Front-end Developer

Certifications:

Adobe Commerce Front-end Developer Professional

Adobe Commerce Front-End Developer Expert

Patrycja
Frontend Developer
Joanna, Front-end Developer
Joanna
Frontend Developer
Bartłomiej, Front-end Developer

Certifications:

Adobe Commerce Developer Professional

Adobe Commerce Front End Developer Expert

Bartłomiej
Frontend Developer
Michał, Front-end Developer

Certifications:

Certified Mid-Level Vue.js Developer

Certified Mid-Level React Developer

Shopware 6 Certified Frontend Developer

Shopware 6 Certified Advanced Template Designer

Shopware 6 Certified App Developer

Shopware 6 Certified Solution Architect

Michał
Frontend Developer
Patrycja, QA Engineer
Patrycja
QA Engineer
Natalia, QA Engineer
Natalia
QA Engineer

Our Design Process

A great user experience doesn’t happen by accident. Our process combines strategic thinking with creative execution — from research and architecture to design, testing, and optimization.

Step 1

Project Setup

We start by defining goals, KPIs, and user expectations. In close collaboration with your team, we outline project scope, success metrics, and timelines to create a solid foundation.

Step 2

Research & Concept

Through interviews, analytics, and market analysis, we identify opportunities, pain points, and behavioral patterns. These insights guide a concept that’s rooted in real user needs.

Step 3

Wireframes & UX Design

We design the structure and flow of the experience - mapping interactions, content hierarchies, and layouts. Each decision focuses on clarity, simplicity, and conversion efficiency.

Step 4

Visual Design & UI Concepts

Once the experience is defined, our UI team brings it to life visually. We design high-performance interfaces, define design systems, and ensure visual consistency across platforms.

Step 5

Testing & Validation

Before handoff, we verify the design through usability testing, interactive prototypes, and targeted user feedback. This ensures that the final solution is intuitive, reliable, and ready for implementation.

Step 6

Continuous Improvement

After go-live, we continuously refine the experience through A/B testing, analytics reviews, heatmaps, and real-world user feedback - ensuring the product performs better with every iteration.

Take a look at our designs

FAQ

UX focuses on how users move through your product, how easy it is to understand, and how efficiently they reach their goal. UI is about visual design, branding, and how the interface feels.
We combine both to create experiences that work smoothly and look credible.

Benedikt, Director Partnership and Growth

Would You Like to Talk About Your Project?

With our creative approach, we support our clients' success. Feel free to contact us!

Benedikt Merl

Director Partnerships & Growth