Events

Stay connected with the e-commerce community. Find all updates on our trade fair appearances, speaking engagements, and industry events, plus exciting news from the world of creativestyle.

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SCD 2026 Closing Recap: Commerce Wins When Payments Become Invisible When talking about innovations in e-commerce, topics like AI, personalization, or customer experience usually take center stage. Hardly anyone talks about payments. Yet, there are few areas of a commerce platform that have a similarly direct impact on revenue, costs, conversion, and operational efficiency. Precisely for this reason, one of the most exciting announcements of the Shopware Community Day 2026 was: Shopware Payments. With Shopware Payments, Shopware consistently drives its strategy of an integrated commerce platform forward. The goal: Payments should no longer be an external building block but become a native component of the platform. What sounds like a technical detail at first could turn out to be one of the most important strategic developments for merchants in the long run Read more
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SCD 2026 Afternoon Recap: Why Integrations Are Becoming a Decisive Competitive Factor The afternoon of the Shopware Community Day 2026 was entirely dedicated to a topic that has significantly more influence on success in many commerce projects than the actual shop system itself: Integrations. While public discussion frequently revolves around frontends, customer experience, or AI, many companies struggle with a completely different challenge in their daily operations. ERP systems, CRM solutions, PIM platforms, marketing tools, logistics systems, and customer portals must interact reliably. The more complex the company, the greater this challenge becomes. This is exactly where Shopware focused with its sessions on AI Engineering and Shopware Nexus. The central message of the afternoon was: The future of commerce is not decided solely within the shop – but between the systems. Read more
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SCD 2026 Morning Recap: From Assistant to Operator: AI Takes Over Operational Tasks in Commerce This year's Shopware Community Day made it clear right from the morning session which topic will shape the commerce industry in the coming years: Artificial Intelligence is evolving from a helpful assistant into an active component of operational business processes. While the discussions of recent years focused primarily on chatbots, content creation, and initial AI use cases, Shopware has now showcased the next evolutionary stage. The question is no longer whether companies use AI, but how deeply it can be integrated into existing processes. Together with the announcements regarding Shopware PaaS, a clear trend emerged: Less operational complexity, more focus on value creation. Read more
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SCORE! 2026 in Zurich: Coffee Bikes, AI Debates, and the Reinvention of Commerce You can usually tell pretty quickly whether an event is truly relevant. It’s not about the slides. It’s not about the buzzwords. It’s about the conversations in between. And there was plenty of exactly that at SCORE! 2026 in Zurich. Even early in the morning, the first groups gathered around our Coffee Bike, which we were proud to sponsor this year. While the first espressos were being pulled, lively discussions were already underway about customer experience, platform strategies, and what is currently the most debated question in digital commerce: What's actually happening with AI? What made SCORE! special this year was that the dialogue felt significantly more concrete than it did twelve months ago. Less "AI will change everything," and more genuine, practical insights into how companies can navigate this dizzying pace of technological change—organizationally, strategically, and technically. Customer experience is growing more complex – and that's exactly what makes it exciting Customer Experience (CX) was omnipresent at SCORE!, but no longer just as a traditional UX discipline. Instead, the focus shifted to what digital experiences will look like when systems become more intelligent, decisions are made dynamically, and commerce platforms must respond to individual contexts in real-time. This is precisely where AI is rewriting the rulebook. Many companies are facing a new reality: Today, customers don't just expect functioning digital platforms; they demand experiences that are fast, deeply relevant, and completely frictionless across all channels, devices, and touchpoints. Yet, as front-end expectations rise, technological complexity is skyrocketing in the background. Read more