Magento
B2C
B2B
Design
Stark Verlag
STARK Verlag is a leading educational publisher for learning aids and exam preparation. We optimized the platform for diverse user groups, streamlined complex product discovery, and implemented a unified design system for a seamless, high-quality brand experience.
Addressing three user groups (teachers, parents, students) on one platform
Making complex searches by subject, grade, and goal intuitive for everyone
Ensuring a consistent brand experience across all different user scenarios
Separate entry points and tailored navigation for each target group
Structured search paths and context-based filters for faster discovery
Unified design system with reusable components across all use cases
