Oktoberfest meets DMEXCO: creativestyle shows DressME, an AI virtual try-on feature, live

creativestyle at DMEXCO 2026

While the real Wiesn, the Bavarian name for Munich's Oktoberfest, is running back home (September 19 to October 4), we're bringing it to Cologne as a Munich-based agency: On September 23 and 24 you'll find us at DMEXCO, one of Europe's biggest marketing and digital trade shows, as a guest at the Shopware booth, Hall 7.1, Booth D-019. With us: our DressME feature in a purpose-built Wiesn Edition. Stop by and let us whisk you off to the Oktoberfest for a few minutes.

Highlight: DressME in the Wiesn Edition

DressME, our AI feature for virtual try-ons, comes to the show floor in its own Wiesn Edition. Here's how it works: You scan a QR code at the booth, take a selfie or upload a photo, and choose between several Dirndl and Lederhosen looks. Your finished image, you in your chosen outfit against an Oktoberfest backdrop, lands in your inbox shortly after.

Stop by: our invitation to visit the booth

Take your photo, get your personal Oktoberfest version sent straight to your inbox, and see for yourself how realistic the result looks.

If you'd like to talk beyond the photo: We're happy to discuss your e-commerce topics at the booth, whether that's replatforming, B2B commerce, or AI features for your store. As a Shopware agency, we'll also show you how a feature like DressME can become a permanent part of an existing Shopware storefront, not just a trade show trick.

DressME virtual try-on: the upside for e-commerce

Online fashion has a well-known problem: According to the latest EHI study, almost one in four fashion retailers surveyed has a return rate of 36 to 50 percent, and one in eight e-fashion providers gets more than half of all orders sent back (EHI Retail Institute, 2026). One reason is simple: nobody knows in advance how a piece will actually fit or look.

AI virtual try-on tackles exactly that. Customers see themselves in the look they want before they buy, which sets more realistic expectations and can reduce mispurchases. At the same time, the technology makes personalization something people can experience: the result image arrives straight by email, no complicated form involved.

And because the result invites sharing, the technology works as a marketing lever too: content people post of their own accord often travels further than paid reach.

How does AI virtual try-on work?

AI virtual try-on is software that automatically combines a photo of a person with a digital garment and generates a new, realistic image from it. The person never actually wears the outfit; the result is created entirely on a computer.

Most systems rely on generative image models, often diffusion models. They detect body pose and outline in the source photo and place the chosen garment over it with a precise fit. Some systems also swap the background, in DressME's case for an Oktoberfest backdrop.

That's what sets the current generation apart from older AR try-on tools, which just laid clothing as a flat overlay on the camera image. The new results look like real photos, not filters.

Conclusion

AI virtual try-on is there to touch and try at DMEXCO 2026, not just an idea on a slide. At the Shopware booth, Hall 7.1, Booth D-019, we're using DressME in the Wiesn Edition to show how personalization and a bit of Oktoberfest spirit can come together in a single feature.

Want to know how all of this could become a permanent part of your own Shopware storefront? Ask us at the booth or get in touch.

FAQ

What is AI virtual try-on?

AI virtual try-on is a technology that automatically combines a photo of a person with a digital garment and generates a new, realistic image, without the person ever actually wearing the item.

Where can I find creativestyle at DMEXCO 2026?

On September 23 and 24, 2026, in Cologne, as a guest at the Shopware booth, Hall 7.1, Booth D-019.

How does the DressME Wiesn Edition work at the booth?

You scan a QR code, take a selfie or upload a photo, choose a Dirndl or Lederhosen outfit, and receive your finished image against an Oktoberfest backdrop by email.

Can AI virtual try-on be used in my own online store?

Yes. The same principle works on product pages, for example to show customers a garment on their own photo instead of only on a model.

What data does the DressME Wiesn Edition process?

The photo you take or upload, and the email address used to send you the result image. The consent step comes right at the start, before anything is processed.