Jamon.de
Jamon.de is a premium online retailer for Spanish ham and delicacies. As a Shopify agency, we built the store together with exito and took it live in 12 weeks: a custom design instead of a template, product data from JTL-Wawi and URLs that handle German umlauts correctly. Read how the go-live went in our go-live report.
Moving beyond standard Shopify templates for brand-specific design
Maintaining performance despite high visual customization
Implementing complex custom features without losing stability
Connecting the existing JTL-Wawi merchandise management system
Shopify mangles German umlauts in URLs (Grußkarte becomes gru-karte)
Go-live in 12 weeks, in April 2026
Custom UI/UX instead of generic template look
Direct cart connection via integrated quantity switchers
Automated box-content display on PDPs via metafields
Products, prices and stock synced from JTL-Wawi
Shopify Flow fixes umlauts in new product URLs automatically, 200+ existing URLs moved with 301 redirects
Advanced blog structure for improved user navigation
Technologies in this project
The stack behind jamon.de, the online shop for Spanish ham and delicacies.
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Shopify
A cloud commerce platform with a flexible theme architecture, apps, metafields and Shopify Flow. At jamon.de, a custom theme carries the brand design, metafields show the contents of gift boxes, and a Flow keeps product URLs with German umlauts clean. Products, prices and stock come from JTL-Wawi.
Shopify agency
Planning a Shopify project?
Want a Shopify store that looks like your brand instead of a template and still loads fast? As a Shopify agency, we support projects from concept through to ongoing operations.
Benedikt Merl
Director Partnerships & Growth