Novomind iShop
B2C
E-Commerce
Falke
Internationally renowned brand FALKE offers premium hosiery and fashion. Their emphasis on quality and innovation is reflected through a seamless, modern digital shopping experience that highlights their signature style.
Outdated technology with weak performance
Lack of stability of the shop, especially under high load
Loss of conversions due to usability and user guidance
Conversion rate increased by +24% after relaunch
Launch of the personalized loyalty program "FALKE Friends"
Ongoing rollout of independent country stores on
Shopify Plus
