creativestyle achieves a fourfold victory at the Shop Usability Award: The shops of benuta and Bergzeit receive awards – creativestyle is named “Agency of the Year”
Munich-based agency wins "Agency of the Year" while client projects for benuta and Bergzeit secure top honors, including the Overall Winner title.
Munich – March, 2026 | Modern online shops today need to do more than just present products – they need to inspire, advise, and create a seamless shopping experience. This is precisely where the Shop Usability Award® comes in, which has been one of the most important awards in German-speaking e-commerce for many years.
The Munich e-commerce agency creativestyle emerged as one of the most successful participants at the 18th Shop Usability Awards. During the award ceremony held on March 11 at Motorworld Munich as part of the W&V Summit, the agency received the prestigious "Agency of the Year" title. Furthermore, two of its major projects, benuta and Bergzeit, were recognized for excellence in customer experience and mobile commerce.
Best Customer Experience: benuta impresses with an inspiring customer journey
The online shop of benuta, a leading European supplier of carpets and home accessories, was in the category “Best Customer Experience“ excellent.
Together with creativestyle, a digital shopping environment was created that combines inspiration and functionality. Clear navigation, intelligent filtering options and high-quality product presentations make it easy to find your way around the range of over 20,000 items.
Special features such as an augmented reality function for visualizing carpets in your own home and the option to pre-order multiple carpet samples actively supports customers in their purchasing decision. This experience is further enhanced by a consistent customer journey – from inspiration on the homepage to a seamless checkout.
The jury also highlighted the strong interplay between design, brand identity and user experience. Click here to visit the benuta shop: https://www.benuta.de/
Best Mobile Experience: Bergzeit sets standards for mobile outdoor commerce
The online shop of the outdoor specialist Bergzeit also convinced the jury and won the award for„Best Mobile Experience“. Furthermore, Bergzeit was considered the overall winner of the 18th Shop Usability Award.
The retailer for mountaineering and outdoor equipment offers a range of over 40,000 items from more than 550 brands and is aimed at an ambitious community of Mountain sports enthusiasts. Together with creativestyle, a mobile user experience was developed that is consistently designed for performance, clarity, and efficient product search. An intelligent filter search, a set configurator for mountain sports equipment and a seamless connection between shop, magazine and second-hand platform create a holistic digital brand experience.
With fast loading times, clearly structured navigation and a particularly simple checkout, the shop is especially impressive on mobile devices – and received top marks from the jury. Click here to go to the Bergzeit shop: https://www.bergzeit.de/
The crowning achievement: creativestyle is “Agency of the Year”
In addition to the two award-winning customer projects, creativestyle was awarded with the title "Agency of the Year" at the Shop Usability Award 2026. This award recognizes agencies that have set particularly convincing standards in the areas of user experience, technology, and digital brand experience with several projects.
For creativestyle the award is a confirmation of the consistent work of the last 25 years: The Munich agency develops commerce platforms that closely combine brands, content and technology to create sustainable digital shopping experiences.
“Our aim is to develop online shops that not only function technically, but truly inspire people and provide them with guidance,” says Jaromir Fojcik, Managing Director and Founder of creativestyle. “The fact that several of our projects have been awarded and that we have also received the title ‘Agency of the Year’ makes us particularly proud – especially in our anniversary year 2026”, Jaromir Fojcik continued.
Shop Usability Award: Benchmark for digital commerce
Since 2008, the Shop Usability Award®, initiated by Shoplupe GmbH, has recognized outstanding online shops in German-speaking countries. Numerous shops apply annually for the coveted trophy, which is considered an important benchmark for the development of digital commerce within the industry. The focus is on shopping experiences that impress with clear user guidance, inspiring content and a deep understanding of customer needs. The awards for the shops developed by creativestyle from benuta and Bergzeit demonstrate how these requirements can be successfully implemented today. The Munich-based agency has been developing digital commerce platforms for international brands and retailers for 25 years and is one of the leading e-commerce agencies in the German-speaking world.
More information about the benuta project:https://creativestyle.de/referenzen/benuta
More information about the Bergzeit project:https://creativestyle.de/referenzen/bergzeit
