Novomind iShop
B2C
E-Commerce
Van Graaf
Van Graaf is a European fashion retailer offering premium apparel and lifestyle brands for men and women since 2001. We have been managing the online shop of the established men's outfitter from Hamburg since 2016.
Navigating complex infrastructures with multiple vendors and shared ownership
Coordinating cross-functional stakeholders while ensuring clear decision-making
Maintaining performance and core stability across frequent release cycles
Aligning frontend development with UX designs and Van Graaf app requirements
Unified collaboration model with defined roles and streamlined access
Continuous performance monitoring with proactive optimization workflows
Structured QA including pixel-perfect audits and periodic app-validation
Enhanced release predictability and stability for key conversion funnels
Successful implementation of the "Friends Club" loyalty program
...the service saves us a lot of time...
Creativestyle has been looking after the Peek & Cloppenburg online shop for 8 years. We particularly appreciate the speed and efficiency of our cooperation. The high quality of the service saves us a lot of time when accepting new features.
Dominik Pose
Online Product Manager
