The career page as a crucial tool in the war for talent
Did you know that 45% of all advertised positions for skilled professionals remain unfilled? At the same time, for the majority of applicants across all age groups, an appealing career page has become a central deciding factor in choosing the right job.
Therefore, it is more important than ever for companies to present themselves digitally as attractive employers. A well-designed career page serves as a company's flagship, conveying trust, core values, and emotion. Additionally, a seamlessly integrated career portal ensures an efficient and data-compliant digital application process.
Talk to us about how we, as a full-service partner, can make your career page a crucial competitive advantage.
Advice for career pages
As a 360° digital agency, we provide comprehensive support in planning and creating your career page. A successful career portal requires more than just an attractive frontend: from user journey design and content strategy to the technical integration of digital recruiting tools, we always keep the big picture in mind.
Together with our partner KME Studios, we also publish the blog 'Fachkräfte-Angel,' where we explore current topics related to digital recruiting and employer branding
Design and Usability in Harmony
According to a Deloitte study, the average attention span of internet users for specific content is now just 2.5 seconds. Users quickly lose patience if content and usability don't immediately hit the mark.
Effective design makes your career page accessible and appealing by intuitively guiding applicants through the content and highlighting key information. Our team of certified UX experts and designers will assist you in crafting user journeys focused on user-friendliness and increasing applicant conversion rates.
Technical Implementation and CMS
With over 20 years of experience in executing complex digital projects, we are a reliable partner for the flawless technical implementation of your career page. If desired, we can also provide all services related to architecture and hosting from a single source.
We rely on leading headless content management systems (CMS) such as Strapi, enabling our clients to independently manage their content, assets, and job postings.
Integration of Applicant Management Tools
A smooth digital application process is expected by talents during their job search. Applicant management tools like Personio or Odoo help employers digitize and ensure the data privacy compliance of their entire recruitment process.
We assist you in both selecting the appropriate applicant management tool and technically integrating it into your career page. This way, your digital recruiting becomes a candidate experience that not only attracts qualified applications but also enhances your employer brand.
GDPR & Security
In the digital world, data protection and security are not optional but essential, especially when it comes to processing personal data in the HR context. That’s why we provide comprehensive advice on data privacy, GDPR compliance, and IT security.
From the initial data transmission to long-term storage, we implement state-of-the-art encryption technologies and establish stringent access control mechanisms to ensure that only authorized personnel have access to relevant applicant data. This guarantees the integrity and confidentiality of your data.
Photo and Video Production
High-quality photo and video materials on career pages are crucial for making a positive first impression. They authentically showcase the company culture and work environment, helping to build trust with potential applicants.
Engaging images and videos allow candidates to better envision themselves as part of the team. They also set the company apart from the competition, conveying professionalism and commitment. Ultimately, premium visual content helps attract and retain the best talent.
A picture is worth a thousand words...
...and a video can set your message in motion. That's why we work closely with KME Studios to bring your career page to life through professional photo and video productions.
Whether it's employee portraits, company culture, or showcasing workspaces, together we create visual highlights that emotionally resonate with your target audience and leave a lasting impression.
OUR WORK
In addition to the B2B and B2C online shop, we had the privilege of developing the career page for Betzold. The mission to promote quality in education permeates every aspect of the career page with great attention to detail. With Strapi as an innovative headless CMS, the site also offers outstanding performance and a modern touch.
Challenge
Usability across all devices to ensure seamless operation on mobile platforms
Betzold aims to be seen as a modern and versatile employer. The need for a career page that effectively communicates these attributes was crucial to attracting the right talent
Choosing the right system was crucial to ensure the flexibility and future-proofing of the website
Result
Seamless display and user experience across all devices
The website reflects the company's values and goals in a way that appeals to and convinces applicants
By using Strapi as a headless CMS, Betzold's career page offers outstanding performance and a modern interface
Hardly any other company stands for high quality - Made in Germany - as much as Miele. Among other things, we designed and developed an employer branding website for the traditional company, which is based on modern headless technologies and boasts top performance.
Challenge
The battle for talent: Lack of skilled staff is the main challenge of our time
Diversity and internationality: Miele wants to attract the best specialists from all over the world
Miele is committed to a higher degree of automation in recruitment management to make the process more efficient for both sides
Result
Presentation of Miele as a modern and versatile employer
A website with an attractive design and high performance with Headless CMS
Integration with Personio to automate the recruitment process
+237%
increase in applications
+499%
job advertisements displayed
For the fashion company Brax, we facilitated not only the online shop but also the relaunch of a modern career page. Brax stands for high-quality fashion and excellence, which is reflected in the career page as well. The new site provides potential applicants with a clear insight into the company culture and reinforces the brand image.
Challenge
Updating an outdated design and user interface
Building and strengthening brand identity and company culture through the career page
Lack of mobile compatibility, as the career page was only optimized for desktop before the relaunch
Result
A modern and appealing user interface that appeals to more potential applicants
Employee portraits, success stories, and testimonials are woven throughout the career page, providing an authentic depiction of BRAX
Responsive design ensures a seamless user experience across all devices
As an e‑commerce agency, it is essential for us to attract potential applicants with an appealing career page. To break free from common stereotypes in the IT and e‑commerce market, we emphasize extensive content about our employees and offer authentic insights into our work processes.
Challenge
Authentic representation of our company culture and DNA to differentiate ourselves in the IT/E‑commerce market
Targeted communication with potential candidates who align with creativestyle both professionally and in their values
An unfiltered description of daily life at creativestyle to minimize mismatches for future positions
Result
The career page successfully reflects the DNA of creativestyle and stands out in the market
Attracting suitable candidates and fostering long-term employee retention
Reducing mismatches in hiring