DIGITISING SALES - STEP BY STEP
MARKET STRATEGY
& BUSINESS MODEL ANALYSIS
A B2B e-commerce project can be a complex task. In order to realise a short time-to-market and a positive customer experience, it is important to set the right course in the preparation phase. Together with our partner DieProduktMacher, we work out a roadmap at the start of a project to launch a digital product with added value for your business in a short time and with a fixed budget. Over the course of the collaboration, this solution is expanded to include further added value, new markets or additional integrations.
In cooperation with DieProduktMacher
TRANSFORMATION AND DIGITALISATION
OF SALES PROCESSES
Digitalisation in B2B has many faces - as a full-service solution partner, we are happy to take on any challenge. The following topics are particularly common in B2B projects and we can therefore draw on a wealth of experience and tried-and-tested tools for implementation:
Configurators are an ideal tool for getting potential customers excited about your own product. They also make a valuable contribution to relieving the burden on your own sales team when providing initial advice on complex products. When implementing configurators and digital product advisors, we use tried-and-tested standard solutions such as Combeenation or develop customised tools and connect them to PIM and ERP, depending on requirements.
One of the most frequent requests in B2B projects is to save time on internal resources. This is where self-service portals come into play. Whether searching for spare parts, getting an overview of orders placed and transaction histories, or handling repairs and RMAs: the sensible digitalisation of repetitive processes improves the customer experience and relieves the burden on staff.
Put an end to redundant, missing or incorrect product data! The centralised maintenance and distribution of product data poses major difficulties for many companies - especially in the B2B environment. We help with the introduction and integration of PIM systems (Product Information Management) to manage product information, data and assets such as images and videos in one central location. The data can then be distributed from the PIM system to the online shop, catalogue, sales staff or other locations.
CRM (Customer Relationship Management) systems provide the basis for cross-departmental work with customers and leads. Sales, marketing and service can access standardised data and see a complete history for every contact. We support you in seamlessly integrating your CRM system into your website or shop. This ensures that new contacts are correctly recorded, synchronised and prepared for further processing by employees or automated marketing.
Thanks to marketing automation, companies can address their customers faster, more targeted and more efficiently. The possibilities are endless: whether it's reactivating abandoned shopping baskets, automatically following up on leads or segmenting customers based on product interest: with marketing automation, we help your company to increase the quality and speed of your digital customer communication.
Knowledge bases or wikis are a helpful tool for making both internal and external information available in a bundled form. We support your team in creating a seamless integration between wiki and website or intranet. This allows employees from all departments to contribute to the development and expansion of knowledge bases without needing direct access to the website's CMS.
The shortage of skilled labour is the cross-industry challenge of our time. This makes it all the more important for digital processes relating to recruiting and human resources to function smoothly. That's why we support you in integrating professional HR tools into your system environment. Job adverts, candidates and workflows are managed centrally to reduce administrative effort and fill important positions more quickly.
TECHNICAL IMPLEMENTATION AND INTEGRATION
Choosing the right software is almost as important as choosing the right implementation partner. We rely on a selected arsenal of market-leading open source solutions for the technical implementation of B2B projects. This approach helps us to select the most economical platform for each project in order to fulfil the majority of requirements from the native range of functions. Of course, we also take care of the seamless integration into the existing system environment of merchandise management, CRM, PIM and other systems.
The new star in B2B commerce: open source, fully focussed on B2B features and perfectly integrable into any system landscape.
Data management is the Achilles heel in B2B projects. With the help of Akeneo, we bring structure and clarity to product data management.
Adobe Commerce is the enterprise version of Magento and extends the system with a variety of sophisticated B2B commerce features.
MageSuite is our open source standard for Magento and grows with every project with more exciting features.
HOSTING
& SUPPORT
We are your main technical contact for the architecture and performance of your B2B e‑commerce solution. Whether on‑promise or cloud infrastructure: we implement your project taking into account GDPR, data privacy and all security aspects.
ONLINE MARKETING
A successful B2B commerce platform doesn't just depend on a technically flawless solution. That's why we also support you with our strong network of online marketing partners for sales growth and new customer acquisition.
PROOF OF CONCEPT
IN JUST 3 MONTHS
An alarming number of B2B digitalization projects fail due to an excessive scope in the first step. Digitization of internal sales, the launch of an e-commerce platform, and the introduction of a new ERP? Such requests are not uncommon. We often recommend an MVP (Minimum Viable Product) as a first step. With this lean proof of concept, the digital vision can be put to the test, and initial successes can be celebrated at an early stage. We support you with our experience.
B2B OUR WORK
B2B commerce projects require a solution partner capable of efficiently digitizing complex processes and developing solutions that seamlessly integrate into the existing system landscape. The following companies have already had the privilege of being supported by us in providing their customers with better digital experiences.
Einhell is a leading manufacturer of state-of-the-art tools for the home and garden. Thanks to the continuous expansion of its innovative Power X-Change battery platform, the internationally successful company based in Landau/Isar (Bavaria) is a pioneer in the field of battery-powered tools and garden equipment. For years, Einhell has been setting standards with its products in terms of endurance, performance and safety....
Einhell is a leading manufacturer of state-of-the-art tools for the home and garden. Thanks to the continuous expansion of its innovative Power X-Change battery platform, the internationally successful company based in Landau/Isar (Bavaria) is a pioneer in the field of battery-powered tools and garden equipment. For years, Einhell has been setting standards with its products in terms of endurance, performance and safety.
927 m
EUR Turnover
1796
Employees
90
Countries
42
Branches
DIY
Industry
Time-consuming and manual processing of B2B orders
Reordering products and accessing information on stock and current prices is only possible with the assistance of staff
Trained personnel are required to provide advice on spare parts
Internationalisation of the B2B platform in 10 countries and 9 languages
Complex and slow internationalization
Automated order recording and processing via a connection to Microsoft reduces the workload for staff
Real-time synchronisation of stocks and customer-specific prices for repeat orders in the B2B portal
Introduction of a self-service for the procurement of spare parts. Self-explanatory exploded drawings make it easier to find the right spare parts.
Fast rollout of new countries possible. Internationalisation of the B2B platform in 10 countries and 9 languages
Automated order recording and processing via a connection to Microsoft reduces the workload for staff
Real-time synchronisation of stocks and customer-specific prices for repeat orders in the B2B portal
Introduction of a self-service for the procurement of spare parts. Self-explanatory exploded drawings make it easier to find the right spare parts.
Fast rollout of new countries possible. Internationalisation of the B2B platform in 10 countries and 9 languages
Azelis is a leading B2B distributor of ingredients and chemicals used in life sciences and industry, with a turnover in excess of $2.5 billion. Our role was to implement a B2B portal based on ORO Commerce. In this way, we supported the process of digitization and the progressive transfer of the core business into the digital world....
Azelis is a leading B2B distributor of ingredients and chemicals used in life sciences and industry, with a turnover in excess of $2.5 billion. Our role was to implement a B2B portal based on ORO Commerce. In this way, we supported the process of digitization and the progressive transfer of the core business into the digital world.
2.5 bn
USD turnover
3000
Employees
50
Countries
120 000
Branches
Chemistry
Industry
Younger customer base increasingly demands a digital customer portal
High demand for advice at the start of the sales cycle
International sales structure with 56 active markets and 45 languages
Launch of a self-service portal with a strong focus on supporting content
Relieving the sales department of the burden of answering generic product questions, allowing for more focus on specific sales discussions
Rollout in the first markets after just 6 months, followed by gradual internationalisation in other markets
Launch of a self-service portal with a strong focus on supporting content
Relieving the sales department of the burden of answering generic product questions, allowing for more focus on specific sales discussions
Rollout in the first markets after just 6 months, followed by gradual internationalisation in other markets
With Lexware products, users have been organizing their business and personal finances since 1989 - from accounting to goods management to taxes. More than a million users trust the business and cloud solutions designed for self-employed individuals, freelancers, founders, and small and medium-sized enterprises...
With Lexware products, users have been organizing their business and personal finances since 1989 - from accounting to goods management to taxes. More than a million users trust the business and cloud solutions designed for self-employed individuals, freelancers, founders, and small and medium-sized enterprises
436 m
USD turnover
1 m
Customers
>2300
Employees
1989
Year of foundation
Software
Industry
The aim of the project was to acquire new customers not yet tied to an ERP system (founders and start-ups)
Gathering information on the potential target group to facilitate customer segmentation and broaden your own offering
Providing real added value for founders to strengthen Lexware's position
Implementation of a comprehensive platform (LEXROCKET) for entrepreneurs with helpful guidance on business plans, financing, and software.
Integration of a business plan generator for entrepreneurs
Using the platform as a lead generation tool to promote Lexware products to businesses
Maintaining customers by providing added value on the portal (tools for founders, knowledge base, legal form advice)
Implementation of a comprehensive platform (LEXROCKET) for entrepreneurs with helpful guidance on business plans, financing, and software.
Integration of a business plan generator for entrepreneurs
Using the platform as a lead generation tool to promote Lexware products to businesses
Maintaining customers by providing added value on the portal (tools for founders, knowledge base, legal form advice)